Embracing digitisation, Volkswagen has inaugurated its first new-age digital experience set-up in Coimbatore, Tamil Nadu. The entire product line-up is virtually displayed via a 200 sq. ft. screen. The centre is equipped with self-learning digital kiosks that given an opportunity to customers to explore the products. The customer experience focused outlet will also have a lounge and a café facility for visitors.
Speaking at the occasion, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. said “In line with changing customer consumption patterns, Volkswagen has taken a step forward with the launch of the first ever digital experience set-up in India. Volkswagen Coimbatore is sure to enhance customer experience and add a premium touch through the use of technology and innovation. The new set-up will enrich the entire process of buying a car thereby making it a memorable experience.”
The paperless Volkswagen Coimbatore facility offers the convenience and personal space for customers to explore carlines in detail through technology. The digital screens will mirror iPads for customers to have a better look and feel of the products. Moreover, the dealership will also have professionally trained personnel to assist customers with buying. The facility is located at Avinashi road, Peelamedu and has two cars on display.
