Nissan has just strengthened its ties with popular global sport Cricket with signing of eight-year deal with the International Cricket Council (ICC). The agreement that runs through 2023, sees Nissan as the global sponsor for Cricket’s international tournaments, that includes – ICC Championship Trophy, ICC Cricket World Cup, Under 19, Women’s Cricket, ICC World Twenty20 and other qualifying event.
Speaking more on this occasion, Roel de Vries, Corporate Vice President and global hed of marketing and brand strategy for Nissan, said, “Innovation that excitd is what Nissan does. As partners with the ICC we will introduce ways to enrich the experience of Cricket fans through our rights with the global Trophy Tour, the International Flag Bearer Programme and new live event experiences.” Adding further he said, “We’re excited to be a part of the global cricketing family and to be involved in some of the world’s most prestigious and popular tournaments. Our aim is to share with cricket fans around the world the excitement of the game and our cars. Both are created by people who have passion for what they do.”
Being a global partner, Nissan shall hold extensive in-venue activation, broadcast and digital rights for all ICC events. Commenting on the agreement, David Richardson, Chief Executive Officer of the International Cricket Council said, “The ICC is delighted to welcome Nissan on board as a Global partner and we look forward to working together for the next eight years to deliver a strong partnership at all ICC global events.” Adding further he said, “Nissan is one of the world’s leading motor companies and boasts a strong international presence in both new and established markets. Nissan’s values are closely aligned to those of the ICC, to be innovative, with a strong focus on delivering exciting and unique experiences for our fans and stakeholders. We are delighted to welcome such a strong brand to our growing commercial portfolio and we would like to thank Nissan for their support.”
The partnership comes as a significant expansion of Nissan’s ongoing international sports sponsorship strategy. This allows the automaker to bring its innovation and fan-focussed approach to sport to millions of cricket-lovers around the world. Adding further, Guillaume Sicard, President Nissan India Operations, said, “In India, cricket goes way beyond simply being a sport. It is practically a way of life for millions of people. I believe we have found a perfect partner for our brand. Our goal is to achieve 5% market share in India by 2020 and we have already invested substantially to build one of our most advanced plants and established one of our three global R&D centres. Now we are keen to repeat in India the sales success we already have in Europe, China, the US, Japan and elsewhere.”
