Jaguar Land Rover, the British luxury automaker and a wholly owned subsidiary of the Indian based Tata Motors is accelerating its pace to capture the premium segment in the Indian market with streamlining new range of activities, initiatives backed by strengthening its portfolio.
While the luxury car market in India is presently dominated by the fierce German automakers, BMW, Audi and Mercedes-Benz, Jaguar Land Rover is endeavouring to rapidly outpace its rivals with its globally acclaimed range of luxury saloons, SUVs and sportscars.
Following the trajectory of major automakers such as General Motors, Renault and Suzuki, Jaguar Land Rover is also strategising to switch over its R & D operations from UK to India in a bid to avail the opportunity derived from curtailed costs giving impetus to new product development. It is anticipated that the planned shift of the R & D centre in the country will intend to develop new and futuristic models along with laying importance of developing the existing range. The automaker is extensively concentrating on buyers’ preferences in India and China, which are its emerging and substantial markets.
For the year 2013, amongst its notable launches will be a premium saloon, Jaguar XJ Ultimate and Jaguar F Type two-seater roadster aimed to be launched as vehicles imported from Castle Bromwich facility located in Birmingham.
Jaguar Land Rover made a delayed entry into the Indian auto market lagging behind in the battle against the rival influential brands. As compared to the sale of 2088 units and 1908 units scored by its competitors BMW and Audi, JLR was able to clock a marginal sale of only 514 units in the last quarter showcasing its feeble yet growing stance in India.
