In its endeavour to capture the new and emerging segments in the Indian auto market, Mercedes-Benz, the German luxury auto giant has announced the launch of the much awaited sports tourer, B-Class in the country by October this year. Pacing in the direction, the car maker’s sole sales touch point in Kochi at Kerala, Rajasree Motors Pvt. Ltd. raised curtains over this new Mercedes-Benz sibling. The launch event was flagged off top movie starlets Rima Kallingal and Remya Nambisan.
Mr. Sivakumar, Managing Director, Rajasree Motors commented during the unveiling ceremony that the market for luxury cars in Kerala is on a rising note and with this new offering in the newly emerged segment would serve as the right opportunity to cater to the buyers’ preference for youth oriented models. In addition to the showrooms in Kochi and Kozhikode, the company will inaugurate a new three storey facility at Kozhikode on the Kannur road.
According to the reports, the car maker had scheduled to launch the B-Class sports tourer in the month of October this year at price ranging around Rs. 25 lakh. Loaded with features like LED daytime running lights, Pre Safe Blind Spot, light assist, heated exterior mirrors, Lane Assist, Audio 20 with 5.8 inch screen with USB, air conditioning, drivers knee bag, leather trimmed steering wheel and collision prevention assist among others, the B-Class has been designed aptly for the Indian buyers.
In a bid to outrival BMW, MINI and Audi brands, Mercedes-Benz will soon unveil the C-Class to mark its first ever presence in the entry level sedan segment. Also joining the Mercedes-Benz brood in India is the A-Class scheduled to be rolled out in 2014 and these series of launches is aimed at crowning the automaker back with its leading stance.
