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Indian Motorcycles to have 12 showrooms this year, expects 15 percent market share

Indian Motorcycles to have 12 showrooms this year, expects 15 percent market share
Nikhil Puthran Nikhil Puthran Tuesday 09 February 2016, 15:46 PM

As reported by PTI, the stylish and luxurious American bike brand Indian Motorcycle, that sells its product in India via Polaris, is aiming to increase its sales by about 50 per cent this year. The company achieved a 15 per cent market share in the 1,200cc-plus segment in the previous year. Currently, the Indian Motorcycles offer the Indian Roadmaster, Chief, Scout, Chieftain, Chief Dark Horse and the Chief Vintage, with a price tag ranging between Rs 13.8 lakh to Rs 38 lakh (ex-showroom, Delhi) in India since May 2011.

However, with more awareness towards Harley Davidson, Honda, Yamaha, Suzuki and Triumph who dominate the 1000cc domestic super premium bikes market, the Indian Motorcycles is yet to gain a strong presence. Speaking more on the occasion, Pankaj Dubey, Polaris India, Managing Director said, "Currently, we enjoy 10 per cent of the 1,000 units per annum super premium bikes in the 1,200-cc category. We have set a target of growing our sales by 50 per cent this year and the market share to 15 per cent from the present 10 per cent."

The company is also reportedly planning to have more showrooms as compared to current six dealers across cities like Gurgaon (its first showroom), Ahmedabad, Mumbai, Chennai, Hyderabad and Bangalore. Mr Dubey further added, "The new showrooms will come up in Kochi, Pune, Chandigarh, Kolkata, Indore and Goa this year.” Indian Motorcycle launched its high-end model, Indian Roadmaster Blue Diamond, for Rs 38 lakh (ex-showroom, New Delhi) and announced a new variant to the existing Indian Chief Classic at the Auto Expo 2016.

The new Indian Blue Diamond Roadmaster comes with a 1811cc, thunder stroke, 111 engine and comes leaded with features like LED lights, fairing mounted instrument cluster featuring electronic speedometer, tachometer and fuel gauge with odometer and dual trip meters. However, Indian Motorcycle has no plans to set up shop in the country to reduce the pricing of its models like its rivals Harley Davidson. Dubey told PTI, "The market is too low now and does not justify local assembly. Also, we don't have local spare-parts suppliers, which in fact is the biggest hurdle. Importing all parts and assembling here therefore makes no sense."


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