Hyundai Motors has been a strong brand in the Indian market. Well known as the second largest carmaker and country’s largest exporter, Hyundai has reportedly witnessed over 500,000 visitors at the ongoing Auto Expo 2016 event. Speaking more on the occasion, Mr Rakesh Srivastava, Sr. VP, Sales & Marketing, HMIL, said, “We are glad and enthused to see the over 500,000 visitors at Hyundai Pavilion at the Auto Expo to Experience Hyundai through multiple product showcase and engaging digital formats. The pavilion is themed on three core pillars of Design & Safety, Future Technology and Digitalization to enable visitors to understand Hyundai brand and experience Hyundai philosophy.”
The Hyundai Pavilion at the Auto Expo featured 17 cars across 12 zones representing the present and the future of automobiles in India. Visitors at the Hyundai pavilion were pretty much interested with the Global SUV –Tucson and HND- 14 (CARLINO) the sub-compact SUV concept that were displayed at the pavilion, while Hyundai N 2025 Vision Gran Turismo’ has been a favorite for selfie seekers.
The Digital Engagement at Hyundai Pavilion has also been a crowd favorite, with both adults and children queuing up to experience the racing Simulator, click a Time Freeze Selfie and try the Mind Race with their friends and family. Created to offer a 360 degree experience to the visitors at the Hyundai Pavilion, digital engagements challenge the minds of the visitors and offer instant gratification. It offers integration across all digital and social platforms with quick registrations through RFID. At the Kids zone over 10,000 children have been issued certificates based on their learning of Road Traffic Safety. The Road Traffic safety has been one of the key pillars of Hyundai’s CSR initiative – ‘Safe Move’.
