The two-wheeler market is among the most volatile industries in the country and it is not pre-determined who will lead the pack at any instant. Contrary to the public opinion, it is among the most non-predictable units of modern business. The launch of a single model can bring about myriads of fortune for a brand; while the launch of another model might spell doom. All is dependent on what the fans and customers have to say about the new and upcoming models. A good amount of financial backup, labour and research goes into the R&D wing of all manufacturers. This is mainly because of the fact that this is the unit, which comes up with new ideas and concepts to be installed on new two-wheelers. If this wing performs well, it is more than likely that the entire brand will shine. However, the vice-versa is also true, that if this wing is non-dependable then there are high chances that the brand itself has a less chance of witnessing success.
Indian two-wheeler market has been dominated solely by two names – Bajaj and Hero MotoCorp over the years. These two companies have been right in the thick of things all the time. Bajaj has dominated the two-wheeler segment for almost decades, launching one successful model after the other. Be it the daily commuter bike segment or high end sports bikes, Bajaj has been able to engage the customers always. The Discover, Pulsar range of motorcycles have been among the most-selling bikes in the history of two-wheelers in India. Riding high on its success, Bajaj has also struck important partnerships and deals with foreign heavy weight such as the Austrian manufacturer KTM. All of this has contributed to the success of the brand.
Hero MotoCorp has always given Bajaj a run for their money with a strong competition. Even during the days when it was associated with Honda, the company had a strong line-up of products in its portfolio. After parting ways with Honda, it was expected that the brand will die a slow death. Instead, Hero MotoCorp has sprung up to the occasion and proved its critics wrong; the brand has hit upon huge targets and has become the most successful in several segments. Not only this, the company also looks forward to improve its stature by the day with appointments of new resources. A major reason for its success has been the installation of global resources. All in all, the two brands, Bajaj and Hero, have dominated the two-wheeler segment and have shown how it is done.
