German automaker Volkswagen recently launched the ‘Post It’ campaign in India. Like all its other campaigns and promotion strategies, this new campaign by the carmaker is high on innovation.
Bringing together print media, digital media as well as out-of-home channel, ‘Post it’ is a brand communication campaign incorporating different means. The main objective of the campaign is to woo Indian consumers, especially at a time when the festive season is approaching.
The last few years have seen highly innovative campaigns by Volkswagen, which have been very effective in creating a favourable impression in the minds of Indian car buyers. The company has set an example of how innovate techniques can be used to win over markets in a short span of time. The new campaign will mainly be targeted to attract buyers towards the most successful Volkswagen cars in India today, Polo and Vento.
The campaign has begun with the first Post It appearing on the front page of a leading national newspaper. The Post It brings forth the offerings from Volkswagen, namely Polo & the Vento. More Post It will be seen at various public places like bus shelters and movie tickets.
The contest is open to all people bringing home the Polo or Vento during the month of November 2012. Customers will be asked three questions at the time of booking and the correct answers will fetch customers a ticket for the lucky draw, the results of which will be declared in the month of December. Winners of this lucky draw will win a Polo and a Vento.
Mr. Lutz Kothe, Head of Marketing and PR at Volkswagen Passenger Cars, said about the innovative move by the company, “We are extremely excited about this unique campaign where we have been able to effectively convert a static medium into a dynamic one across our key markets.” He further stated, “The campaign is a focused one specifically targeted towards our prospective customers who have been identified and clustered according to their demographics based on our CRM data.”
