TVS Srichakra Ltd. was formed in the year 1982 and happens to be one of the biggest tyre manufacturers in the country. The company sell its tyres under the brand name of “TVS TYRES” and is also one of the biggest exporters of tyres as it ships to more than 80 countries around the globe. The tyre giants roll out more than 11 million tyres annually. The company owns two manufacturing units, one located in Madurai, in the state of Tamil Nadu, and the other located in Pantnagar, in the state of Uttrakhand. Both the facilities together are capable of churning out approximately 1.9 million tyres every month which has led to TVS TYRES having the highest share in the 2-wheeler tyre market of India. The company also produces off-road tyres like Industrial Pneumatic tyres, Skid Steer & Multi-Purpose tyres, Farm & Implement tyres and Motor grader & Agricultural tyres.
To keep pace with the changes, the company has decided to rebrand itself, and therefore recently unveiled a new brand identity and logo in Chennai. In a press conference held on 23rd January, the Director of TVS Srichakra Ltd, Mr P Vijayaraghavan announced that the company wanted to create a new brand identity and hence has decided to replace its older logo by something that more accurately defined their brand. According to the official statement, TVS TYRES changed their logo to reinforce the actual meaning and purpose behind their brand. The 'Eagle' signifies power, manoeuvrability and the superior grip of the products while the pair of arrows convey a perpetual forward motion.
Talking to the media about the reason behind this change, Mr P Vijayaraghavan said, “While creating a new brand identity we had to make sure that we integrate a feeling of dynamism and youthfulness to convey that our products can overcome any challenge in a journey. The new logo, as a result, is now sleeker and bolder, conveying strength, speed and dynamism. As the youngest tyre company in the country, we are happy to embark on this new journey.” Vijayaraghavan also stated that they want to take on a 360 degree campaign for this quarter, which will help them reach out to the company employees, customers, investors and also dealers across the world through various events and activities. This will help them market their logo and establish a brand image for themselves.
