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Toyota launches a new campaign for government employees

Toyota launches a new campaign for government employees
CarTrade Editorial Team CarTrade Editorial Team Wednesday 28 September 2016, 18:15 PM

Toyota has begun 'Drive the Nation' campaign for central and state government employees. The carmaker is providing various benefits under this offer, which will go on till December 31, 2016.

Under this scheme, even defence personnel can avail the special offers on the recently launched facelifted Etios cars. 'Drive the Nation' is in line with the recent 7th Pay Commission and will offer benefits including affordable funding solutions focused on low customer acquisition cost. Then, there are attractive offers on Toyota Protect Insurance and Toyota Genuine Accessories, maintenance package and extended warranty.

These value added services are being marketed under the name F.A.M.I.L.Y. In terms of finance, there is 100 per cent on-road funding for seven years with zero down payment. A service value maintenance pack will save a consumer 25 per cent on their vehicle's maintenance cost. Toyota is also offering the 'TGA Make your own car' package at a 10 per cent discount.

There are attractive benefits on car insurance as well. A loyalty bonus or exchange benefit of Rs 10,000 is also being given through U-Trust dealers. Finally, a customer can get an extended 7 years/180,000 km warranty, as an addition to Toyota’s standard manufacturer vehicle warranty of 3 years/100,000 km.

N Raja, Director and Senior Vice President, Sales and Marketing, Toyota Kirloskar Motor Pvt. Ltd said, “We are delighted to launch this special program for the central and state government employees aligned with the implementation of the 7th Pay Commission. The 7th Pay Commission will be a positive boost for auto industry owing to the rise in income levels and spending capacity. It comes at the right time when we have launched our New Platinum Etios and Etios Liva to largely attract personal customers with enhanced comfort features pushing the boundaries of traveling experiences. Customers can leverage from the ‘Drive the Nation’ initiative and maximize their purchase when they buy New Etios and Liva.”

Toyota says that this initiative is their way of expressing their gratitude to the services by defense personnel and Government employees nationwide. The manufacturer has come up with these offers and services in line with the consumer sentiments. This will not only increase their interaction with their customers, but also add to the consumer delight. Furthermore, the upcoming festive season should help boost the sales of the updated Toyota Etios series of cars.

 

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