The Indian unit of the US based leading car maker Ford is gearing-up its range of hatchback models in the Indian market in coming years. New hatchbacks would be rolled-out in a bid to enhance its market share in the tier II and III cities of the country.
In a recent statement, Mr. Joseph R Hinrichs, President (Asia Pacific and Africa), Ford Motor, said, "Most of our eight products planned for launch by mid-decade would be in the Figo's range as seventy per cent of car sales in India come from the small car segment.”
It is to be mentioned here that the Ford India has planned-up to launch as many as eight new car models in the Indian market over a period of next four years. According to the car maker, most of its upcoming car models would fit into the price range of its popular hatchback Ford Figo, which is currently available in the price segment of Rs 3.69 lakh and Rs 5.57 lakh (ex-showroom, New Delhi).
Ford is currently one of the fastest growing car makers in the Indian market. The company has tripled its market share to 3 percent from mere 1 percent in year 2008. The company sold a total of 83,887 cars in the Indian market in year 2010.
