Tata Motors has taken the retail experience to next level by launching a new state-of-the-art showroom, which provides a world-class ambience to display its passenger vehicles. This flagship showroom Concorde Motors now features a new and stylish look, and was inaugurated in Mumbai on 2nd January 2013. The company plans to open several such showrooms within the coming few weeks.
Sprawling around a vast area of 4400 square feet, this showroom also has a luxurious and inviting lounge area. New identity signage is visible at the front, which has been made over an area of 100 square feet. Exclusive Tata accessories and merchandise can be seen lined beautifully across the vibrant display area of this showroom. Customers can soak in the ambience with a cup of coffee at the Cafe Corner. Video walls have been equipped within this facility, where customers can customise their cars using tablet PCs. Wi-Fi connectivity has been made available throughout the showroom. In addition, a special touch has been given by providing an exclusive child play area.
The showroom was inaugurated by Ranjit Yadav, President of the Passenger Vehicle Business Unit at Tata Motors. Expressing delight over the inauguration, he said, “Customer centricity is the hallmark of Tata Motors. As desired by today's Indian motorist, the showroom offers best-in-class service in a stylish and premium format to enhance the buying experience of our brands. This new look and feel will be extended to the rest of the network as well and will herald a slew of customer centric initiatives that we will unveil over the next 12-18 months. We are committed to anticipating and providing the best vehicles and experiences that excite our customers globally.”
