Mahindra and Mahindra Limited, the Indian multinational auto manufacturer, announced on 30th April 2012 that its legendary Sports Utility Vehicle (SUV), Scorpio has set another benchmark for the company as it registered highest yearly sales from beginning. In fiscal 2011, the company reported sales of 50,844 units, showing a growth of 17 per cent under the review of 43,451 units during fiscal 2010.
The presence of this car in the Indian market can be also judged from its fan base of more than 1 million hits on Facebook, a social networking website. In addition, the online group of Scorpio on Facebook is counted among the biggest online car communities over Facebook India. The presence of this brand can be also gauged from the YouTube channel of Scorpio, which has witnessed around 1.5 million views. The delightful charisma of this iconic brand can be also experienced in a wide range of fan clubs, which are managed by customers in both – real as well as virtual world over the years.
Speaking on this achievement, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra, said, “This is a very proud moment for us, as the iconic and trend-setting Scorpio has achieved yet another milestone in the 10th year of its exceptional journey. This achievement reaffirms the brand's popularity and confidence that consumers have reposed in the brand. Today, the Scorpio is one of the most admired and awarded brands within the Indian automobile industry.”
Mahindra Scorpio has emerged as a legendary SUV in the Indian market, which has repeatedly enticed movie enthusiasts with its presence in several films. For the fans of Scorpio, the time-line of this iconic car is depicted in a Coffee Table Book, “The Legend of Scorpio.”
This powerful car was offered by Mahindra in 2002, which has grabbed three renowned titles, ‘Car of the Year’ awards, which includes BBC, CNBC Autocar and Business Standard Motoring in its launch year. Scorpio is counted among the most appraised brands in the Indian auto industry. Considering the performance of Scorpio, it seems that Mahindra has offered this car in the market to outpace existing records. In addition, the car has received pole position by emerging as an Official Intervention Vehicle for tenure of 5 years for all the motorsports at the Buddh International Circuit. It also includes F1TM Airtel Indian Grand Prix, which was scheduled in October 2011.
Owing to the success of Scorpio, the company also introduced an upgraded version of this car, the all new ‘Scorpio Ex’ in 2011. The new car is incorporated with advancements like great mileage, easy drivability and redefined performance, which targets young buyers.
Scorpio is known throughout the country for its robust construction and tough ‘Mahindra DNA’. With this, the car has set records in past and it still continues to surpass other cars in the same segment at few most toughest and difficult rallies of the Indian motorsports. These rallies include Raid de Himalaya and Desert Storm. Scorpio also took part in several adventurous events of Mahindra, like Monastery Escape and Vineyard Escape, amid others.
As far as approach of Mahindra is concerned, the company provides an opportunity to individuals to rise. The company has marked its presence in several key industries, which are responsible for economic growth. Mahindra rejoices a dominating position in the fields of Utility vehicles (UV), tractors, Information Technology (IT) and vacation ownership. In addition to this, the company is also present in automotive industry, aerospace, agribusiness, logistics, real estate, components, defence, energy, consulting services, financial services, industrial equipment, retail, steel and two wheelers section.
With its mass operations, the US $14.4 billion multinational group is based in Mumbai, India, which employs over 144,000 employees in more than 100 countries. During 2010, Mahindra was categorised on the list of Forbes Global 2000, which is a listing of the most powerful and biggest scheduled companies throughout the world and was also nominated in Credit Suisse Great Brands of Tomorrow. In addition, Mahindra was also ranked first by Dun & Bradstreet in automobile sector among the country’s Top 500 auto manufacturers. Following the league of success, in 2011, the company grabbed a majority stake in SsangYong Motor Company, which is a Korean automaker.
