Fiat Caffe is the brand new initiative of Fiat for couples looking to celebrate the Valentine’s Day the Italian way. Walk in the Fiat Caffe situated at Rajpath and express your feelings to your valentine whilst enjoying a free test drive of the Fiat Linea or Punto 2012. With love floating in the air, enjoying Lavazza coffee (favourite coffee of Italy) with scrumptious cookies would make your evening perfect. To make your date memorable, Fiat Caffe will also gift you a portrait of you and your love. Fiat Caffe graciously welcomes you to avail this offer until 18th February, dedicating the whole week to love.
Whether it is engineering high performing engines or designing world class cars, Fiat is known for its involvement and dedication in every activity it undertakes. Even in Fiat Caffe initiative, the company is putting its sincere efforts not only to show its association with Valentine’s Day, but also to make lovers rejoice this day of love in the company of the most important person in their life.
Couples can spend quality time in traditional Italian ambiance of caffe on Valentine’s Day while relishing hot coffee, passing endearments and learning more about their preferred brand. Amongst the many cafes that Fiat is planning to launch in India, Fiat Caffe is the first and one of its kinds. With the help of this initiative, Fiat is also trying to enhance the market goodwill of its brand.
FIAT Group Automobiles S. p. A., (FIAT) and Tata Motors Limited (Tata) entered into a 50-50 Industrial Joint Venture and established FIAT India Automobiles Limited (FIAL) on 2nd January 1977. The production facility of FIAL is situated in Ranjangaon, Pune (Maharashtra) and is supported by 2252 blue & white collar employees. On 11th October 2007, FIAT Group Automobiles S. p. A., (FIAT) and Tata Motors Limited (Tata) signed a formal agreement regarding the joint venture. FIAL's board of directors consist of 10 members – 5 each from FIAT and Tata.
Leveraging on the highly advanced production facility at Ranjangaon, FIAL is producing 200,000 cars and 350,000 engines along with 300,000 parts & accessories. With the help of this facility, the company is also engineering Linea, Palio Stile and Grand Punto. Further, FIAL is successfully producing 1.2 & 1.4 litre fire gasoline engine as well as 1.3 litre multijet diesel engines. In addition, the company develops futuristic Tata passenger cars for making commuting easier on Indian roads. More than € 650 Million has been invested in this Ranjangaon facility. This manufacturing facility generates direct and indirect employment for more than 4000 people.
Incepted in the year 1899, FIAT is amongst the largest industrial groups across the globe. The company has set up 203 plants, 118 research centres and 633 companies in more than 190 nations and accounts for the employment of over 1,98,000 people. Counted among the founders of the international auto industry, the manufacturer has always followed a two-pronged development strategy, one being capturing foreign markets and the other being innovation. The car maker's emphasis upon innovation is reflected in the technical quality of the products it develops and the integration of high end industrial and organisational systems in all processes.
FIAT Group conducts its business through various operating sectors such as CNH (agricultural and construction equipment), FIAT Group Automobiles (FIAT, Lancia, Alfa Romeo and Abarth brands), CNH (agricultural and construction equipment), Maserati and Ferrari (luxury sports cars), Iveco (trucks and commercial vehicles), FIAT Powertrain Technologies (engines and transmissions), Magneti Marelli (automotive components), Teksid (engine blocks, cylinder heads and other components), Itedi (publishing & communications) and Comau (automated production systems).
