Pre-order bookings commenced in the last week of May 2010
A jump of 40% seen in the last week owing to teaser ad campaign featuring Ranbir Kapoor and sustained dealer efforts
New Nissan Micra to be launched nationwide on July 14, 2010
Mumbai, June 22, 2010: Nissan Motor India Private Ltd (NMIPL) today announced that the pre-order bookings of the soon to be launched Nissan Micra has crossed 1000 in just four weeks since the bookings began at the company showrooms from last week of May 2010.
Nissan Micra has so far clocked 1049 pre-order bookings until closing hours of June 21, 2010. In the cities, Delhi leads the race closely followed by Bangalore, Ahmedabad, Mumbai and Chennai amongst others.
Mr. Kiminobu Tokuyama, MD & CEO, Nissan Motor India says, “We are delighted with this encouraging initial response. With the launch of the new Nissan Micra next month, Nissan will begin an exciting journey in India aiming to provide Indian customers with a full range of products and services. We are confident that this booking trend will continue to improve as we move closer to the start of sales by middle of July 2010.”
Says Abhijeet Pandit, Vice President –Sales & Marketing, Hover Automotive India, “We are overwhelmed with the response received on the bookings for the new Nissan Micra and it has already exceeded our expectations. This is very encouraging and we thank the customers for the appreciation and the enthusiasm shown to purchase the Micra. It is also heartening to note that our exercise of announcing Ranbir Kapoor as our brand ambassador has yielded good results and we have seen a jump of nearly 40% since the teaser campaign went on air from June 10, 2010. This is just the beginning but I would like to thank the sustained efforts of our dealer partners for this achievement.”
Nissan launched their multi-media teaser campaign (print, digital, radio and TV) featuring Ranbir Kapoor from June 10, 2010. The all New Nissan Micra is born out of the need of simplying city chaos. With a mix of convenience and high performance features, the Micra stands for simpler city driving and thereby better living.
The new Nissan Micra has created an unprecedented amount of euphoria and attention. The teaser ad campaign featuring Ranbir Kapoor has already created a good amount of awareness and recall and has had a far-reaching impact with the customers.
The new Nissan Micra will be launched nationwide on July 14, 2010.
About Nissan Motor India Pvt. Ltd.
Nissan Motor India Private Ltd. (NMIPL), a 100% subsidiary of Nissan Motor Limited Japan, was incorporated in 2005 with a vision of ‘Enriching People’s Lives’ through latest Nissan Technology and products. Chennai is a strategic hub for production, R&D and exports for Nissan. In February 2008, Nissan together with its global alliance partner Renault signed a MoU with Government of Tamil Nadu to set up a manufacturing plant at Oragadam, near Chennai with an investment of Rs. 4500 crores over a period of 7 years. On March 17, 2010, the Renault-Nissan alliance plant was inaugurated in a record time of 21 months since its groundbreaking ceremony in June 2008. The Plant has an initial capacity of 2,00,000 units per year and will reach 4,00,000 units per year in full capacity in the future.
NMIPL existing range of products include the X-Trail (SUV model), the Teana (luxury Sedan) and 370Z (iconic sports car) – all three imported from Japan as CBU (completely built units). In July 2010, Nissan will commence sales of its first locally made global compact hatchback (Nissan Micra). NMIPL will also commence exports in second half of the fiscal year 2010 to more than 100 countries including Europe, Middle East and Africa.
NMIPL has appointed Hover Automotive India (HAI) as their exclusive strategic alliance partner to handle sales and marketing, dealer development, customer relationship management and after sales in India.
In line with its global philosophy of corporate sustainability, NMIPL has already begun its commitment to make a meaningful contribution to the community. The plant has already completed constructing 21 residential homes for relocated families from construction site, apart from constructing local Police Station and fire service station in the Oragadam village. At the corporate level, NMIPL has also partnered with ‘Habitat for Humanity’ for providing shelter to 75 families by constructing homes for the socially and economically less fortunate section of the society.
