Creating buzz these days is a social media campaign run by BMW India on Facebook for its upcoming 2014 Mini. Much ahead of its launch slated for early next year, the company has started an online campaign according to which the winner will get a chance to drive the new Mini. 2014 Mini will replace the current 3-door Mini Cooper and is expected to be brought to India as a completely built unit. The vehicle is likely to be manufactured at the company’s Oxford unit located in U.K from where it will be imported to India. Expected to be priced between Rs 28 lakhs to Rs 30 lakhs, the petite luxury wagon could face competition from Mercedes Benz A Class.
Sporting the front wheel drive UKL architecture, new Mini will become the first vehicle from the stables of BMW to use front wheel drive UKL architecture.
Measuring 3821 mm long, 1727 mm wide and 1415 mm high, 2014 Mini is larger than the current three-door Mini Cooper.
Europe spec model of Mini features a 1,5 litre, three cylinder, petrol and diesel engines. Cooper S and SD are employed with a 2.0 litre, four cylinder petrol and diesel powertrains respectively. A 1.2 litre, three cylinder version is also offered by BMW that delivers enhanced fuel economy. As for the Indian market, despite offering higher fuel economy, the company might not house the 1.2 litre, three cylinder engine in 2014 Mini.
