The Indian unit of the German auto giant Mercedes Benz on Thursday announced its plans to establish a performance driving academy to train drivers in the first quarter of next year. The academy will be set-up in Noida, where the firm will be providing one-day certification courses twice a month.
Speaking to the reporters in Mumbai, Debashis Mitra, Mercedes-Benz India’s Director (Sales and Marketing), said, "Our long dream is going to get materialized. It (the academy) will be the fourth one after Germany, US and China. It will come up by January-March next."
According to Mr. Mitra, the firm does not expect the academy to make profits in the initial stage, but in the long run it will surely be a profitable venture for the firm. While keeping quite on the amount of investment the firm plans to inject in this new project, Mr. Mitra said that company has committed a substantial investment in this project.
Mercedes Benz has become an official car partner at the next month’s Indian league of Grand Prix at Buddh International Circuit, which is scheduled on 30th October. As per the MoU (memorandum of understanding) signed with Jaypee Sports International, Mercedes will be providing standby safety cars during the event.
There is also good news for Mercedes Benz car buyers as they hold a chance to drive on Buddh International Circuit track, once the race gets over. The tickets for Indian GP will be available at Mercedes Benz showrooms for next 45 days.
