Mercedes-Benz, the German automotive marque, kept its heritage alive of ensuring supreme customer experience by launching its new world-class dealership in New Delhi on September 7, 2012. The inauguration was presided by Peter Honegg, Managing Director (MD) and CEO, Mercedes-Benz India and Ravi Talwar, Chairman, T&T Motors Limited. The ceremony was also attended by Debashis Mitra, Director, Sales and Marketing, Mercedes-Benz India.
The new state-of-the-art facility is called T&T Motors West Delhi and spans over 20,000 sq. ft. with Mercedes-Benz India investing over Rs. 50 million in its set-up. The new dealership will provide its customers with the overtly classy and sporty nature of the brand and will also entice them with its impressive collection of high-end cars like the new Mercedes-Benz B-Class Sports Tourer.
Expressing his delight during the occasion, Honegg said, “Big metros will remain key enablers for driving growth for Mercedes-Benz India, and Delhi will play a pivotal role in this growth story as it is a matured market with a well established base for connoisseurs of luxury cars. Delhi has tremendous growth potential for Mercedes-Benz as our customer base has been rapidly increasing here and the buyers want to experience the superlative attributes of the Brand Mercedes-Benz.”
He further added, “T&T Motors has been our distinguished partners in India since 1997 and we share a similar growth story. In T&T Motors, we see a partner who shares the same passion and commitment towards excellence in servicing the customers. I am confident that our growing customer base in New Delhi will experience even further an enriched vehicle ownership experience. Inauguration of T&T Motors West Delhi is part of our ‘Go to Customer’ strategy which is defining newer benchmark for the luxury car industry in India and we are committed to reaching out and delighting more customers and expanding our footprints to more Indian cities.”
T&T Motors West Delhi is a world-class showroom with an inherent sophisticated feel in its ambience and took just three months for its completion, underlining the Mercedes-Benz's association with sublime technology and engineering practises. The showroom is very thoughtfully located at Rajouri Garden and will be instrumental in entertaining the needs and requirements of the surging clientele of Mercedes-Benz, residing in West Delhi.
The showroom comprises well structured floors and its contemporary design attributes ensure an extremely delightful and satisfying experience for Mercedes-Benz customers. The world class facility boasts of a lavish Mercedes Cafe, a valet service, collection of enticing Mercedes-Benz cars, accessories and unique collectibles among other interesting aspects. Additionally, the enthralling Mercedes-Benz Experience Zone is a revelation and keeps customers busy and entertained. T&T Motors West Delhi has a well trained and devoted team, which is adept in ensuring quick sales and a reliable after-sales service to its clients.
Speaking his views during the inauguration ceremony, Ravi Talwar said, “T&T Motors has been one of Mercedes-Benz’s long standing partners and it is an honour to be associated with the prestigious brand with the Three Pointed Star. I am extremely delighted to present this world class dealership to our connoisseurs of West Delhi. We have already started receiving bookings from customers which reiterates the growing demand for the brand in this region of the national capital. In sync with Mercedes-Benz’s brand philosophy of ‘Best or Nothing’, T&T Motors West Delhi will provide the customers with world-class service standards and the complete display of the emotion evoking product range of Mercedes-Benz passenger cars, will be a huge draw for our esteemed customers.”
T&T Motors West Delhi is the first Mercedes-Benz store marking West Delhi as its territory and also offers its customers with services like easy finance and vehicle insurance.
Currently, Mercedes-Benz has the most wide spread sales and service network in the country, among its rivals in the luxury car segment and the company has 72 touchpoints spanning over 31 Indian cities.
