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Mahindra KUV100 gets 21,000 bookings

Mahindra KUV100 gets 21,000 bookings
Rachit Hirani Rachit Hirani Thursday 18 February 2016, 10:53 AM

Mahindra’s KUV100, has crossed 21,000 bookings in just a month post launch. The new KUV100 was launched in January 2016 and since then it has got 1.75 lakh enquiries and more than 2.7 million visits on its website. This new SUV now has a waiting period of three months and has got about 21,000 bookings. This new SUV is helping Mahindra to capture a major chunk of market. This is the smallest SUV from Mahindra and it seems to be adding more sales numbers to its list.

Speaking on KUV100 booking milestone,Pravin Shah, President & Chief Executive (Automotive), Mahindra & Mahindra Ltd.said, “We are delighted with the number of KUV100 bookings received within just a month of its launch and would like to thank our customers. The large number of enquiries and 21,000+ bookings, reaffirm the immense popularity KUV100 has garnered in such short time. With the launch of the KUV100 we have pushed the boundaries to create a new segment of SUVs as a superior alternative to compact cars and that has resonated well with our customers.What is also very encouraging is that almost half of our bookings are for the KUV100 petrol variant. Further, we are putting our efforts to serve the customers faster by increasing the capacity, as was shared during the launch.”

The KUV100 comes with a 1.2-litre petrol and diesel engine options. These are the new engines that are powering the Mahindra baby SUV and these have been newly developed. This the first petrol engine that Mahindra has built ground up and the company states that almost half of the bookings have come for this engine.

 

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