TVS Motors are planning to increase their presence in the country. Riding on an association with the renowned BMW Motorrad, TVS is set to introduce new models in the category of 250 to 500 cc bikes in India. The first bike of this collaboration will enter the Indian market by the festival season of 2015. TVS has spent almost around 150 crores as a part of this venture.
Initially, two different models will be up for sale by the middle of the year, 2015. It is likely that one of them will be a 125 cc and the other a 200 cc bike. Depending on the reception of the Indian customers, the decision to introduce more bikes will be taken. The vice president of TVS, JS Srinivasan spoke to the media on the occasion of the launch of its 110 cc scooter TVS Zest. The brand is currently placed at the number two position in the segment of scooters; number three in the segment of two-wheelers as a whole.
India is a great market for two-wheelers and over 13.5 lakh models are sold on an average. The sales of motorcycles witnessed a growth of 10 to 12 per cent while that of scooters is 30 per cent. TVS has recorded a sale of sixty thousand scooters in a month. The Zest model will take these numbers to a much higher figure in short time. It is expected that the market share of TVS is set to witness a huge boost and will jump from 15 to 18 per cent within a couple of months. The sale of scooters per month is set to go up to 3.8 lakh units. On a while, the competition in India in respect to two-wheelers has been made wide open by this brand.
