Italian automobile giant Lamborghini, owned by the Volkswagen Group, has released its figures for the fiscal year 2014 and the statistics recorded are unprecedented in the firm’s history spanning over half a decade. During this period, Lamborghini delivered 2530 units to customers, which was a growth of 19 per cent from the previous statistic of 2121. In addition, Lamborghini’s turnover for this period stood at 629 million Euros, which is about 24 per cent increase from the last period’s figure of about 508 million Euros. According to statistics, this excessive rise in figures achieved by Lamborghini is mainly due to the demand for Aventador model and the change in marketing strategy adopted for promoting the Huracan.
Speaking about the development, Stephan Winkelmann, President and Chief Executive Officer of Lamborghini, said, “For the fourth year in row Automobili Lamborghini delivered a very satisfying performance. The record values underline the attractiveness of our model portfolio as well as the strength of our global brand, product and commercial strategy.”
The headquarters of Lamborghini, situated in Sant‘Agata Bolognese, have already been used to capacity for the year 2015. However, the firm shall continue to invest in its development, research and manufacturing facilities. Notably, Lamborghini has an above average investment rate in excess of 20 per cent yet it has managed to make profit in 2014.
Adding further, Lamborghini’s CEO said, “Today the company is driving towards the future from a very solid economic base. With our very attractive model mix, ongoing anticipated investment and stable markets, we anticipate a phase of solid growth in the medium term.”
The sales distribution region of Lamborghini is spread across Europe, Middle East, Asia, America and Africa. In 2014, the firm recruited 192 specialists to enhance its human power and development acumen. The permanent employee count rose to 1,175 in 2014 and won an award for its human resource management services.
