Honda Cars India Limited (HCIL) has embarked on the 5th edition of ‘Drive to Discover’ rally with its Mobilio. Started from Coimbatore, this initiative is organized to showcase the quality, durability and reliability of Honda cars. Interestingly, 11 auto enthusiasts from leading automobile magazines and portals have participated in this event. While being in the rally, the participants will pass through dense forests, mountainous terrain, sprawling grasslands, picturesquelakes and miles of tea gardens. The drive took mid-way halts at Coorg and Bandipur Tiger reserve before ending at Bangalore.
Expressing his views at the event, the Senior Vice President (Sales and Marketing) at Honda, Jnaneswar Sen was quoted as saying, “Drive to Discover has been one of our most sought after initiatives. The drive enables the participants to explore a place in all its glory and colors. The Honda Mobilio with its unmatched performance, mileage and space would be an ideal drive partner for the glorious journey. I am sure that the Honda Mobilio will enable the drivers to explore the picturesque corners of the country.”
Notably, the ‘Drive to Discover’ initiative is a perfect blend of thrill, adventure and excitement. Participants in this rally get to experience the real glory and colours of India, right from the serene countryside to vibrant cities. During the drive, the participants will get to know the relaibility and durability of Honda Mobilio through these different terrains. Since its foray in the Indian auto market in July 2014, Mobilio has carved a niche for itself as a preferred SUV for Indian buyers.
