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Ford slashes prices of the EcoSport

Ford slashes prices of the EcoSport
Omkar Thakur Omkar Thakur Friday 11 March 2016, 17:30 PM

Ford has slashed the prices of the Ford EcoSport and the move seems to be inspired by the aggressive pricing of its latest competitor from Maruti Suzuki. The 2016 model year upgrade of the EcoSport was launched in October 2015, after its launch back in 2013. The Ford EcoSport now starts at Rs 6.69 lakh (ex-showroom, Delhi) for the petrol variants and Rs 7.29 lakh for the diesel car.

Ford EcoSport was the first sub-four-metre compact SUV in the Indian market and enjoyed its position as the market leader for quite some time. The diesel variants of the EcoSport have been much more popular and get the biggest price cuts to pitch them fairly against the Maruti. The top-spec Titanium+ at Rs 9.75 lakh is cheaper by Rs 1.12 lakh with the new price tag coming under Rs 10 lakh. The Titanium diesel price is down again by Rs 1.12 lakh while the entry-level Ambiente introduces you to the EcoSport at Rs 7.29 lakh.

The crossover SUV is now cheaper by almost Rs 54,000 (ex-showroom, Delhi) for the entry-level manual transmission petrol Ambiente trim. The Trend petrol is cheaper by almost Rs 78,000. The cars with the EcoBoost engines now are cheaper by Rs 78,000 and Rs 87,000 for the Trend+ and Titanium+ variants while the petrol automatic gets a price cut of Rs 75,000.

With the price cut, the EcoSport with its 2016 model year update will be better equipped to take on the just launched Vitara Brezza and also the Mahindra TUV300. The top-spec EcoSport offers revised headlamps with LED DRLs, rain-sensing wipers and auto-dimming internal rear-view mirror apart from the features offered with the older car. It is offered with three engine options – the 1.5-litre naturally aspirated four cylinder petrol engine, the 1.5-litre four-cylinder turbo-diesel and the 1.0-litre three cylinder turbo-petrol EcoBoost engine.

 

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