As India prepares itself to welcome the festive season, car market, too, steps up to offer new vehicles to the Indian buyers, cashing on the auspicious days, to boost its sales as much as possible. Ford India is one such car company that plans to turn things to its advantage as it recently introduced its new 4x4 Hurricane, the latest Limited Edition variant of its renowned all-terrain sports utility vehicle (SUV) Endeavour. The new Endeavour 4x4 Hurricane limited edition provides buyers with the satisfaction of a product worth spending on, as enhanced bold and fascinating look, increased safety and convenience are a part of the vehicle.
The Endeavour 4x4 Hurricane Limited Edition will be in the Indian market at a competitively priced value of approximately Rs. 20,13,244. The new launch will be assembled with a refreshing mettlesome front nudge bar that intensifies the aggressiveness and toughness of its outlook. The specially designed chrome exhaust trims, 5th-door convex mirror and the standard Hurricane body decals.
"The introduction of the Endeavour 4x4 Hurricane Limited Edition offers value for money coupled with distinct class and safety features for our customers during this festive season. This special variant offers aggressiveness, adventure and agility with features that improves safety, adds style and class'', said Michael Boneham, President and Managing Director of Ford India.
The bold styling offers a distinct identity to the SUV, with the bright, rectangular headlamps and a chrome grill adding much sense to the theme of the vehicle. The 5th-door convex mirror satisfies the drivability and safety quotient. The new additions on the exterior of the Endeavour 4x4 Hurricane Limited Edition offers a robust and determined look to the SUV.
The space factor inside the Hurricane Limited Edition has been dealt with, keeping it mind the comfort of all the occupants. With three rows of seats and satisfactory legroom, the Endeavour 4x4 Hurricane Limited Edition has commensurate room for seven people and their luggage.
Ford Endeavour 4x4 Hurricane Limited Edition carries plethora of high-end features in the form of a touch screen based entertainment system. It has a built-in DVD player which supports all commonly used file formats and a rear camera. In addition, a USB input and aux-in port allows the users to connect popular MP3 players, such as the iPod, with the audio system.
Being high on strength, Ford Endeavour possesses unmatched off-roading capabilities. With a fuel efficient engine and effective brakes, the safety quotient of the vehicle blends perfectly with infinite power, great pickup and unprecedented road presence.
The 3.0-litre Duratorq TDCi common-rail powertrain engine assembled in the 4x4 variant, delivers a maximum torque of 380 Nm at 2500 rpm, and 155 bhp of peak power output, standing apart from other SUVs present in the domestic market.
Ford India has produced the 4x4 Hurricane Limited Edition of the Endeavour for customers who do not shy away from any road condition and seek a consummate amalgam of control and power. "We are encouraging the outgoing, adventurous customer to take the new Hurricane where no one has gone before and come back impressed with its off-roading, safety features and overall performance. This is an extremely capable machine winning acclaim for its wonderful dependability," Boneham added.
To boost maximum sales, the launch of the 4x4 Hurricane Limited Edition will coincide with the commencement of a 360-degree marketing campaign. The marketing strategies will use a combination of channels like traditional print media as well as the non traditional digital media. It will also be supported immensely with events and promotional materials like danglers, fliers and standees at all Ford dealerships.
Ford Endeavour has dominated the top spot three times in a row, since 2008, for being the most dependable vehicle in the SUV segment, according to JD Power Asia Pacific
Founded in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and disseminates automobiles and engines made at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai. The company's models include the Figo, Fiesta Classic, Endeavour and the recently launched all-new global Fiesta.
