Tata Motors has finally launched the Zest, the much-anticipated sub-four metre sedan that was in the news for quite a while. The starting price of this model has been slated at 4.64 lakhs INR (ex-showroom, New Delhi) for the petrol variant and 5.64 lakhs INR for the diesel variant (ex-showroom, New Delhi). The Zest has been launched keeping in mind the three primary vectors of ConnectNext, DriveNext and DesigNext. It is capacious with ample space so that you may enjoy the drive at ease. The dynamic and comfortable sedan promises to be one among its segment with high performance and stylish outlook. This car was eagerly awaited by thousands of fans across the nation and is now available in more than 470 Tata Motors outlets across the nation from August 12, 2014.
Several top officials were present at the launch of this stylish sedan on the occasion of its release. Ranjit Yadav, who is the President of the Passenger Vehicles Business Unit at Tata Motors, addressed the gathering on this occasion. He said, "We at Tata Motors are delighted to launch the much-awaited Zest. It has been engineered for global customers, by global teams across India, UK, Italy and Korea to offer a car that matches refinement with performance - from the engine, to suspension & braking, the NVH or premium materials. All this has brought elegance to life in this segment. With 29 segment-first features, Zest from Tata Motors is the first all-new vehicle in the Horizonext journey with our commitment to bringing disruptive innovation to this segment of car-buyers. Both the petrol and diesel versions come with their unique segment-firsts and we are confident it will delight our consumers with its design, driving pleasure and great connectivity features."
The DesigNext implies that the car model has been dynamically designed with a never-before vigour with an exceptionally aesthetic and bold forward grappling efficiently sculpted body. DriveNext, most important aspect of the Zest, comes with a Revotron 1.2 T technology, which is the first of its kind in the segment of gasoline engines from the makers. Having undergone nearly 300000 hours of research and development hours, it is sure to amaze the customers. ConnectNext makes sure that the customer stays in touch with a path breaking digital audio and entertainment system, which has been developed in close association with HARMANTM. All in, the Zest is ready to take on the national customers by a swoon and is sure to break the records.
