Globally loved luxury automaker Aston Martin has collaborated with Red Bull Racing, a popular name in Formula One circuit, to develop the next-generation Hypercar. The project codenamed ‘AM-RB 001’, brings the perfect blend of cutting edge F1 technology with Aston Martin’s signature sports car design. A team of the world’s best aerodynamicists, composite experts and manufacturing masters are working towards making the ‘AM-RB 001’ a success.
The Hypercar will be developed under the guidance of Newey, the most successful Formula One designer and Reichman, Aston Martin’s design chief, who has been associated with the company for more than a decade. Speaking on the occasion, Aston Martin CEO Dr Andy Palmer said: “Formula One offers the ultimate global stage to build wider awareness of the Aston Martin brand. However, this partnership will deliver even more than that when the hypercar that Aston Martin and Adrian Newey are in the process of developing hits the road. Between Q by Aston Martin Advanced, Red Bull Advanced Technologies and project partner AF Racing AG, we are going to create a car that will excite and stir the imaginations of the car designers of the future and a global audience of sports car enthusiasts.”
He further added, “These are exciting times for Aston Martin and arriving hot on the heels of our DB11 launch earlier this month, this new partnership underlines that our brand really is racing again.” The collaboration would mean customers and enthusiasts around the world will get an opportunity to witness the finest product on the race tracks.
On behalf of Red Bull Racing, the team Principal Christian Horner said, “This is a very exciting project for everyone at Red Bull Racing. Through this Innovation Partnership the iconic Aston Martin logo will return to Grand Prix racing for the first time since 1960, and Red Bull Advanced Technologies, led by Adrian, will be harnessing our Formula One DNA to produce the ultimate of all road cars. It’s an incredible project which also realises a dream and vision long held by Adrian to design a road car. We are very much looking forward to what I’m certain will be a successful partnership.”
Aston Martin had been trying to enter the F1 circuit for quite a while now. It is believed that the company in the past had been trying to work things at a minor level with Force One, but due to unknown circumstances things did not work out. This time around, the company’s collaboration with Red Bull Racing will indeed be expected to bring out the best among the current lot of cars. To celebrate their association, RB12s will carry the iconic Aston Martin wings logo throughout the 2016 season.
