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Tata Venture Review: Tata Venture - UV or MPV?

Tata Venture - UV or MPV?

By Shiva Shankar; 6th August, 2011
Introduction

Tata Venture - UV or MPV?

Recently, Tata Motors has launched its new Tata Venture. Even though the Venture operates in the Utility sector, the main attraction of Venture is indeed its styling – it comes with an appearance which grabs attention and indeed, one can’t help appreciate the new Utility vehicle from Tata.

Tata Venture

One might even wonder why it was introduced in the commercial vehicle section when the Tata Venture has all the good impressions of passenger MUV.

We took the Tata Venture for a drive and see if it lives out to its first impressions. Here is our analysis of the same.

Exterior

As they say, the first impression is the best impression. True to this, the Tata Venture attracts its customers with glossy styling. The positioning of the windshield glass covers almost half of the front portion, while a chrome insert has been given to the strip covering front grill with the center mounted Tata Emblem. The car has clear headlights which have been nicely positioned. Body colored bumpers with fog lamp option have been provided.

Tata Venture

The driver side door has been provided with tinted glass, while middle row and rear row window have been integrated with single tinted glass and come with the option to open the window for ventilation as required. The rear side door can be opened from left side of the vehicle only. The right side is integrated and cannot be used like that of Maruti Suzuki Omni.

As per the front portion, rear portion has also been taken care well with nice tinted glass, glossy finish of the panel, and bigger tail lamps that cover almost 75 percent of height.

In simple words, Tata Venture gives the impression of a shorter version of a luxury bus. 

Interior

Once we sit in the driver seat, one tends to have a nice feeling of comfort with wider seats and good amount of leg room. The fit and finish of the Dash is fine and gives a fair impression. In the EX model which we checked out, dual tone medium graphite and shadow are available where as the top end Tata Venture GX features dual tone barley beige and shadow grey, so that the interior should be much better in GX variant.

Tata Venture

The steering system in the Tata Venture is of the collapsible type and it’s an added safety feature apart from the confidence boosting crash tested body panel all over. One more feature is the openable cover provided in middle portion of the covering provided between driver and co driver seats. This gives direct access to the oil dipstick, so as to check oil levels easily when required.

Also, one can notice the thick insulation covering provided to assure a good cooling effect inside with AC ON. The dashboard has options for music system fitment, control knobs, simple and effective instrument cluster and double glove box. One is lockable and other opens by feather touch and is meant for goggles etc. Digital clock is provided in middle portion of the dash.

AC vents are provided on dashboard, in roof near center row and third row. This is an important feature of Venture with which one can be assured of good Air Conditioning effect in all seats of the vehicle. Apart from this, there are many other comfort features such as Front power windows, cup holders placed behind the driver and co driver seats, seat belt for all row seats etc.

Tata Venture

To access the Tata Venture’s third row, one has to use the simple tilt opening of split seat of second row. There is good lot of space available for storage behind the third row seats, which assures comfortable seating with putting luggage at rear of the third row. The tail gate can be lifted open like that of Omni, which is easy to handle and gives access to luggage. 

Performance

The Tata Venture comes with a 4-cylinder diesel with 1405 cc capacity. In the base Tata Venture CV variant, the engine delivers a power output of 50PS@4500 rpm as it comes with the 475 IDI NA engine version.

In the EX and GX variant, a 475IDI Turbo diesel engine has been used and the power output is 71PS@4500 rpm. The torque output is the same for all variants at 135NM@2500rpm. Mileage claimed is 15.42 KMPL

Tata Venture

Mechanical steering has been used in CX variant and power steering in EX and GX variants. For the CX variant the seating capacity for 7 or 8 including driver, while in EX, GX variants 5, 7, and 8 seater options are available.

Color options include Ivory white, Arctic White, Champaign Gold, Lunar Silver, and Glossy Black. On road price of CX variant is about Rs 5.5 lacs (at present not available for sale), while for EX variant is Rs 5,81,920/-, and GX is Rs 6,47,035/-

Key Features of CX variant: Manual steering, No AC, Option for music system, Child lock, collapsible steering etc.

Key Features of EX variant: features of CX variant along with Power steering, and AC.

Key Features of GX Variant:  HVAC roof integrated duct Dual AC, Power steering, Music system with CD, MP3Player, 4 Speakers, Rear windshield washer with wiper, Front power windows, door open roof light ON, Vanity mirror, tachometer, Engine immobilizer, front fog lamp, Body color bumper, door handles, outer mirror etc. 

Tata Venture

 

Entering Venture is quite easy thanks to the wide opening door. Once seated one can experience the wide seats and also exact positioning of steering that is comfortable even for tall persons. There is good enough legroom and comfortable usage of pedals. Gear lever is also given a fine finish. Overall, one feels the usual comfort of a car. A simple cranking is enough to start the vehicle and easy to operate pedals ensure smoother movement of the vehicle.

The Tata Venture has the power steering option in EX and GX variants. The variant which we drove was an EX variant and had power steering. As mentioned in specification, it has a small turning circle radius of 4.5M. True to this, steering is very smooth and one can confidently take sharp U turn in heavy traffic conditions of the city. The vehicle can be comfortably driven up to around 140KMPH which is quite a good enough speed to go even in long drives. The AC is very effective and starts giving cooling effect fast. The fact that vents are provided to all row seats, ensures comfort to all passengers. The engine noise is minimum and one can appreciate the effort involved in providing insulation and hence comfort.

 

Tech specs
Technical Specifications
 Make Tata
 Model Venture
Variant CX EX GX
Engine 475 IDI NA Diesel 475IDI Turbo Diesel 475IDI Turbo Diesel
Enine capacity 1405/4 1405/4 1405/4
Power in PS/RPM 50/4500 71/4500 71/4500
Torque in Nm/RPM 135/2500 135/2500 135/2500
GearBox 5/M 5/M 5/M
Dimesions in MM
Length 3950 3950 3950
Width 1565 1565 1565
Height 1858 1858 1858
Ground clearence 160 160 160
Tyre rating 165 R14 LT PR 165 R14 LT PR 165 R14 LT PR
Fuel Tank Capacity 33 33 33
Average Mileage in KMPL 15.42 15.42 15.42
Gross Weight (Kg) 1990 1990 1990
Turning circle radius 4.5M 4.5M 4.5M
Features
Features CX EX GX
Seating capacity 7,8 5,7,8 5,7,8
Steering Manual Power Power
HVAC No Yes Yes
Music system with 4 speakers No No Yes
Front Power window No No Yes
Third row seats flat folding Yes Yes Yes
Rear utility cover No No Yes
Digital Clock Yes Yes Yes
Roof Lamps Yes Yes Yes
Door Open Roof light ON No No Yes
Vanity mirror No No Yes
Inner grab handle Yes Yes Yes
Tachometer No No Yes
Two Glove box Yes Yes Yes
Collapsible steering Yes Yes Yes
Reverse Guide System No No Yes
Front crash reinforcement Yes Yes Yes
SideImpact protection beam Yes Yes Yes
High Mount Stop Lamp Yes Yes Yes
Engine Immobiliser No No Yes
Front Fog Lamp No No Yes
Injection moulded passenger cabin trim No Yes Yes
Body colour bumper No No Yes
External Antena No Yes No
Body coloured door handle,outer mirror No No Yes
Competition
Specifications
Tata
Venture
Tata
Venture
Tata
Venture
Variant CX EX GX
Engine 475 IDI NA Diesel 475IDI Turbo Diesel 475IDI Turbo Diesel
Enine capacity 1405/4 1405/4 1405/4
Power in PS/RPM 50/4500 71/4500 71/4500
Torque in Nm/RPM 135/2500 135/2500 135/2500
GearBox 5/M 5/M 5/M
Dimesions in MM
Length 3950 3950 3950
Width 1565 1565 1565
Height 1858 1858 1858
Ground clearence 160 160 160
Tyre rating 165 R14 LT PR 165 R14 LT PR 165 R14 LT PR
Fuel Tank Capacity 33 33 33
Average Mileage in KMPL 15.42 15.42 15.42
Gross Weight (Kg) 1990 1990 1990
Turning circle radius 4.5M 4.5M 4.5M
Features
Music system with 4 speakers No No Yes
Front Power window No No Yes
Third row seats flat folding Yes Yes Yes
Rear utility cover No No Yes
Digital Clock Yes Yes Yes
Roof Lamps Yes Yes Yes
Door Open Roof light ON No No Yes
Vanity mirror No No Yes
Inner grab handle Yes Yes Yes
Tachometer No No Yes
Two Glove box Yes Yes Yes
Seating capacity 7,8 5,7,8 5,7,8
Steering Manual Power Power
HVAC No Yes Yes
Collapsible steering Yes Yes Yes
Reverse Guide System No No Yes
Front crash reinforcement Yes Yes Yes
SideImpact protection beam Yes Yes Yes
High Mount Stop Lamp Yes Yes Yes
Engine Immobiliser No No Yes
Front Fog Lamp No No Yes
Injection moulded passenger cabin trim No Yes Yes
Body colour bumper No No Yes
External Antena No Yes No
Body coloured door handle,outer mirror No No Yes
Conclusion

Being a unique 4 cylinder diesel version compact MUV, there is not much competition for Venture. Though Maruti Suzuki EECO seems to be considered as competition in terms of seating and comfort, it won’t suit as EECO is petrol version whereas Venture is diesel version. 

Tata Venture

 

Tata Venture is a bold initiative from Tata Motors. It has all the ingredients to make it a preferred MUV. The advantages are the good styling, fit and finish, and good lot of features for the comfort of the passengers. Points like power steering, minimum turning circle radius of 4.5M, AC vents for all row seats assure comfort to all passengers. Moreover, as it’s a diesel version, there is huge saving in fuel costs.

The only thing in the Venture that makes one think, is the price which seems to bit high for investment. However, target customers could be the taxi people for whom investment won’t be difficult when the profits are assured. It’s surely a good option worth considering for the people willing to have comfort of a van along with savings in terms of cost per km and enjoy long drives with family.