Toyota Kirloskar Motors launched its hybrid vehicle Toyota Prius in the Indian market three months back and the company is really over-whelmed with the response received from the Indian customers. Toyota Prius is priced at Rs. 26.5 lakh and Rs. 27.86 lakh (ex-showroom, Delhi). It has already received 80 bookings so far for the hybrid model surpassing Toyota’s expectations from the Indian car market.
Toyota has already delivered 45 units since the vehicle was first launched in March 2010 and currently the model has a waiting period of nearly two months. Toyota Prius is being preferred by professionals, doctors, and industrialists aged between 35-50 years.
“Prius hybrid is an internationally acclaimed vehicle and its global image has helped to boost demand for the vehicle in India, where the well travelled, technology enthusiasts and environment-conscious people are now willing to shell out that extra for a vehicle which is not just environment-friendly but also helps them to create a statement,” said Sandeep Singh, deputy managing director, Toyota Kirloskar. Toyota Prius is also one of the most preferred cars by Hollywood stars in the US.
