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Tiago plays a vital role in Tata's comeback plans

Tiago plays a vital role in Tata's comeback plans
Nikhil Puthran Nikhil Puthran Tuesday 01 November 2016, 11:54 AM

Tata Motors which once held the third largest passenger vehicle position in the country, had been witnessing a downfall in the last few years. To be precise with a constant downfall between 2012 to 2015 it now stands at the fifth spot. The recently launched Tiago hatchback is the new game changer for the company and has been a considerable contributor to its overall growth.

The automotive market in the country witnessed fresh entry of many new models which soon overshadowed Tata’s popular selling products like the Indica and Sumo. The recently launched Tiago from Tata Motors sports a new-age design language and comes with modern technological upgrades, thereby helping the company regain its lost share in the Indian market. Back in September, Tata Motors sold 16,351 passenger vehicles, thereby registering a year-on-year rise of about 21 per cent. On the other hand, the sales of Honda Car India stood at 15,034 units, which is down by 19 per cent from the 18,509 units sold in the same period in 2015.

Though recently the company had hiked the Tiago prices by about Rs 7,000, it has not affected the demand for the vehicle. Reports indicate that the company currently has over 50,000 bookings and the waiting period has stretched up to three months. With future upcoming vehicles like Hexa, Nexon and the Kite 5 sedan, the company aims at claiming the third or higher position by 2020. Backed by the JLR technology, the company is likely to witness a steady growth in the coming days.

 

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