Tata Motors, the largest vehicle maker in the Indian auto market, has decided to enhance the sales points of its popular small car Tata Nano in the country next year. At present, the company has only 80 dedicated sales points for Tata Nano model in the Indian market. With the falling sales of the car in the country, the company is now looking forward to further strengthen its sales network in the country, along with expanding it to the small car cities and town, where there is a high growth potential for the cars like Nano.
The company wants to make sure that the Nano models reaches to more and more buyers living in the tier-III and tier-IV cities where the population is lesser than 2 lakh. The company feels that the current sales network of Tata Motors is not able to make the car available for the buyers in smaller and lesser known towns and villages.
Tata Nano model was launched in the Indian market in year 2009, with expectations of it receiving an overwhelming response from the Indian buyers. But the car hasn’t been able to achieve the sales as per the expectations due to raised safety concerns and lack of acceptance for such cars in the major cities.
