Tata Motors, in a bid to come out with sheer class and sophistication in the form the soon-to-be-launched Manza, has roped in the world-famous fashion designer, Rajesh Pratap, who will work in close coordination with Tata Motors' styling team. The team functions at its state-of-the-art styling studio, at the Pune facility. He is expected to assist the team through the process of enhancing the design and fine tuning the interiors and exteriors, in order to offer an attractive stylised look to the Tata Manza.
Rajesh Pratap would play a pivotal role in the Tata Manza design project, as he will strive to attain a perfect amalgam of handmade and high-tech features, where one compliments the other, proving to work as a blessing for the highly anticipated Manza. As a matter of fact, Tata Motors is expected to produce around 1,000 Manzas, which would be a limited edition range, under the interminable experience and skilled supervision of Rajesh Pratap.
According to Rajesh Pratap Singh the existing team that associates with Tata speak volumes through their sheer dedication and unprecedented approaches and sight. "It has been a pleasure and an honour for me to be associated with the Tata Group, a proud Indian brand with values that inspire everyone in the industry. Tata Motors have an exceptional and dynamic young team that is going to change the way India drives. I am truly excited to be involved with this project," he was quoted as saying.
Tata Motors, in February 2011, came out with the lately manifested Tata Manza series, which was believed to have undergone effective and refreshing modifications. The Tata Manza has been offered a new look that is subjected to refinements and advancements in the form of revived premium dual tone interiors and fabric seats.
In addition, the exterior has witnessed a noticeable make over, offering a unique and cheerful driving experience that is difficult to match. At Tata Motors, product development and upgradation are practiced as a part of the usual operations. Rajesh Pratap's unparalleled experience in the fashion industry and consummate knowledge regarding design aesthetics, will further boost the product quality of Tata Motors, the effect of which would subsequently trickle down to Tata Manza's design.
Tata Motors in association with the renowned Wills India Fashion Week will showcase its Manza that is based on the new theme, which would be credited to the exemplary work of Rajesh Pratap Singh. The collection theme is believed to be by a road trip which Rajesh undertook in the villages of Orissa.
Focusing on Ikat and handloom textile weaves, some of the experiments are part of this collection. The show attempts to initiate a dialogue and thought process on what is the relevance of handloom in the country.
