Tata Motors has launched a completely innovative scheme to promote its latest offing to the British customers. The company has organised an SMS competition where the participants will have to answer a series of questions via SMS. The proceeds of the revenue generated will be donated to the National Society for the Prevention of Cruelty to Children (NSPCC). The contest is valid for next six month i.e. 31 January 2011 and the winner will be announced on February 07, 2011. The winner will drive away with a brand new Jaguar XF worth Rs. 27 lakh.
Tata has launched an innovative scheme to promote its latest design and performance master piece to lure customers to take a look at the model with interest. The “discount offer” schemes are not a part of any marketing strategy for the model. The contest is open only for the British residents.
