With new launched planned for nearly every month from both Tata Motors and Fiat India Limited, more than 200 Tata dealerships and 65 dealerships from Tata-Fiat dealerships are undergoing complete image makeover.
Fiat has opted for the red colour as its image makeover image while Tata has chosen blue as its brand colour. It has also changed the size of its logo as a part of its branding exercise. Earlier, only Fiat had plans to change its brand image but now Tata has also joined the wagon. The cost of branding exercise is going to be borne by Fiat, Tata Motors and dealerships cumulatively as both the companies plan a slew of launches in the coming months. Currently, Tata-Fiat has 65 dealerships across India, which is expected to grow to 100 by the year end.
According to the agreement signed by Tata Motors and Fiat India Private Limited, both the companies commenced their shared dealer network in 11 cities representing 70 percent of Fiat's Indian market share. The agreement shall provide synergies in distribution, product development and manufacturing.
