Skoda Auto India digitises showrooms across the country

Skoda Auto India has introduced a new showroom experience with immersive and interactive technologies to enhance customer engagement. The company has introduced a touchscreen digital car information stand beside each and every car on the showroom floor instead of a static specification sheet on paper. Apart from displaying the car's specifications, this stand also allows the customer to scroll through features, specifications, variants, and a comparison feature among others.

Also on offer at Skoda showrooms will be a 55-inch touchscreen interactive table in the customer lounge. This table will allow customers to virtually interact and immerse themselves in the car, with 360-degree interior and exterior views, as well as the ability to zoom and spin the virtual car. The table aims to aid customers by allowing them to virtually inspect and experience the cars, variants, and colour options that may not physically be present on the showroom floor. It will let them fully see and engage with the interiors and exteriors of an array of variants allowing them to compare and choose while making an informed purchase decision.

Each Skoda showroom will have two highlight cars. While some showrooms have them placed on a wooden floor lending luxury, warmth, and class to the car, a few others have them placed on a road graphic, lending visitors and customers a sensation of motion and perspective of the car on the road. These elements vary depending on the layout and aesthetics of each showroom.

Commenting on the occasion, Zac Hollis, Brand Director, Skoda Auto India, said, “We have always maintained that India 2.0 was not just about cars, but also completely redefining customer experience. While the Slavia and Kushaq are torch-bearers of the project's product line, our new array of revolutionary showrooms are torchbearers of our customer-first approach, helping us on the path of making this the biggest year for Skoda Auto in India. These revolutionary showrooms feature never-seen-before interactive and immersive elements ensuring that not only is a Skoda a memorable ownership experience, but a memorable purchase experience too. It completely moves ahead of the goalpost when it comes to the experience of shopping, inspecting, testing, and buying a car.”