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Renault Kwid going strong, gets over 50,000 customer orders

Renault Kwid going strong, gets over 50,000 customer orders
Nikhil Puthran Nikhil Puthran Friday 30 October 2015, 17:45 PM

Renault India has been setting new benchmarks in the small car segment with the recently launched Kwid. The Attractive, Innovative and Affordable car marks Renault India’s foray in the compact hatchback segment that has achieved a new milestone. Renault India has announced that customer orders have crossed over 50,000 in less than a month of its launch. Speaking more on the occasion, Mr. Sumit Sawhney, Country CEO and Managing Director, Renault India Operations, said “I thank Indian customers for their phenomenal response to Renault Kwid and I am grateful for their trust in the Renault brand. Deliveries have commenced across India to celebrate the festive season with our customers. We have ramped up the production and are taking concerted efforts to further accelerate production to enable faster deliveries.”

Adding further Mr. Sawhney said, “The growing acceptance by first time buyers indicates that Renault KWID is truly an aspirational product, offering an outstanding value proposition. Together with first time buyers, we are also seeing new consumer trends across urban and rural India.” The Renault KWID was launched on 24th September 2015 at an impressive price tag of Rs 2,56,968 (ex- showroom Delhi). The petrol powered vehicle claims to deliver class leading mileage of 25.17 km/l. Together with the superior mileage, Renault India has taken the localisation level to 98%, which has further positively influenced the overall cost of ownership.

Renault India is also substantially increasing its sales and service network reach in India, with an extensive network of dealers covering over 80% of the country. This fast-expanding network increased from 14 sales and service facilities in mid-2011 to 180 currently, and will reach 280 sales and service facilities by next year. As part of its strategic focus on enhancing the customer brand experience, Renault India has organised more than 500 service camps and customer events this year, translating into more than 50 such after-sales events across dealerships every month, taking Renault India closer to customers and their families. With substantial efforts and developments on product, network and customer engagement, Renault India has entered a new phase of growth in India, and is gearing up towards making its products and services more accessible to customers across the country.

 

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