South Korean auto maker Hyundai recently released a report that contained information about the performance of Grand i10, the latest model to join its product line-up. According to this report, the recently launched hatchback has registered excellent sales figures as the firm has been able to deliver around 33000 units to customers in a space of just 90 days. This feat becomes even more impressive considering factors like marketing conditions, rising fuel prices and sluggish demand. Irrespective of these things, this car has turned out to be a winner, carving a niche for itself. Sales alone are not indicative of the success of this car as it has become a favourite of customers in the country, thereby connecting with them on a personal level. People are showering praises on Hyundai Grand i10 and are satisfied with the product they have got. Many experts have tried to analyse the reasons behind the success of this car.
The first and foremost factor that influences a potential car buyer is the design of a model. Grand i10, on its part, is a smartly designed hatchback that has attracted a number of buyers because of its appearance. Exteriors of this car are a combination of style and engineering, thereby making it a complete package. The appearance of overall profile is enhanced by the neatly housed head lamp, perfectly positioned chrome grille and aerodynamically sculpted ORVMs. Other highlights of the design on this car are distinct fog lamps, chic waistline moulding and diamond-cut alloy wheels. The attractive looks of this car have struck a chord with young people, thereby increasing its viability as a product. There is a lot more to this car than its exterior design that has attracted customers.
Technological sophistication of interiors of this car, considering its price, is quite high, which can be seen by the number of features. Given its segment, Grand i10 has some really advanced functions for enhancing comfort and convenience of customers. This model comes with rear air-conditioner vents, integrated audio system, smart key with push button (start and stop) and Bluetooth connectivity. One of the main highlights is the multi-functional steering wheel that comes with support for Bluetooth connectivity and audio control. Other features that have contributed to the success of this model are electrically adjustable ORVMs, rear parking sensors, cooled glove box and turn indicators on outside mirrors.
However, the biggest reason for the excellent performance of this car in India has been its engine efficiency. Grand i10 comes in both petrol and diesel variants, which are powered by 1.2-litre and 1.1-litre engines, respectively. Notably, this hatchback is Hyundai's cheapest offering in the diesel car segment. The 1.1-litre second-generation U2 CRDi diesel engine are highly fuel-efficient and helps Grand i10 to deliver a mileage of around 24 kmpl (ARAI). On the other hand, 1.2-litre all-aluminium petrol engine, equipped with dual VTVT mechanism, propels this hatchback to deliver a mileage of 18.9 kmpl.
Industry experts feel that Hyundai has been pretty intelligent in devising strategies for Grand i10. Marketing, promotion and pricing, all have been up to the mark, thereby propelling this model to register excellent sales figures. Due to all these facts and figures, Grand i10, in a really short span of time, has become one of the top selling cars in the country.
