Nissan has undertaken the responsibility to launch the long forgotten Datsun brand at the 2014 Auto Expo event. The event is expected to provide the Datsun brand much required recognition in the market. Just a few days ago, the company began the mass scale production of the Datsun Go hatchback from the Chennai plant.
Toru Hasegaawa, Nissan Motors, Corporate Vice-President, said, “We will bring two more models from the Datsun stable by 2016. We are strategically approaching the emerging markets, including India. The Datsun will definitely succeed in high growth markets. We estimate that half of sales will come from Nissan and the remaining from the other product.” The new launch expects recognition from growing markets like South Africa, Middle East and Russia.
Given the level of competition in the Indian car market, Nissan India, Managing Director, Kenichiro Yomura stated that the Indian market shall not be an easy one to gain a strong footing. He further added, “India is not an easy market. It's price-sensitive and its requirements are different. But now we think we are ready to cater to the market in a much bigger way.” Datsun Global Head Vincent Cobee, said, “This is only the beginning. Following the sales launch of Datsun Go in March, we plan to expand the product range. Datsun will account for 50 percent of sales for Nissan in India.”
