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Nexa successfully completes one year in India

Nexa successfully completes one year in India
Nikhil Puthran Nikhil Puthran Thursday 28 July 2016, 14:54 PM

Maruti Suzuki’s premium outlet Nexa, is celebrating its first anniversary in India. Launched back in July 2015, the company has been attracting a new category of customers towards the brand. Currently, the premium crossover S-Cross and the premium hatchback Baleno is sold via these Nexa outlets in the country.

The company has around 150 showrooms spread across 94 cities in the country. Till date, the company has sold over 1 lakh car units via Nexa outlets, which accounts to about 10 per cent of Maruti Suzuki’s total domestic sales. By March 2017, the Indian automaker plans to expand Nexa outlets to about 250 units by March 2017. By 2020, Maruti Suzuki expects Nexa to contribute to about 15 per cent of MSIL sales.

Speaking about it, Mr. R S Kalsi, Executive Director, Marketing & Sales said, “Nexa has been created to address the needs of a new and growing segment of Indian customers. These customers are well travelled, digitally savvy and frequently experience five-star hospitality. They value personal touch and pampering in their purchase and ownership experience. Over half (51 per cent) of the customers who bought cars at Nexa were not customers of Maruti Suzuki at that point, indicating that through Nexa, we are able to attract new categories of customers.”

Adding further, he said that the company plans on further enhancing the purchase and ownership experience by providing experiences beyond showroom as well. The company is working around fashion and lifestyle, music and travel. The experiences will touch lives of customers through international music festivals, fashion or styling sessions and long drives. This will help the brand maintain relationships throughout the period of ownership rather than limiting themselves to selling cars.

 

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