Luxury car manufacturer Mercedes Benz has inaugurated a new dealership in Mumbai, the commercial capital of India. The new showroom is located at Aston Tower in Lokhandawala in Andheri. The new facility was inaugurated by Eberhard Kern, the Managing Director and CEO of Mercedes Benz, India as well as Mohan Mariwala, the Managing Director of Auto Hangar India Pvt Ltd. The luxury brand has now become the most densely present brand in the country with as many as 67 outlets in 37 different cities. Among these, nine outlets are in Mumbai and a total of 13 outlets are there in Maharashtra.
Eberhard said, “Mercedes-Benz is synonymous with luxury motoring and it has been our continuous endeavour to provide a superlative experiences to our customers in line with our core brand philosophy of ‘Best or Nothing’. Mumbai is a matured market and consumers expect luxury, technology and service that are at par with global standards. The new Mercedes-Benz showroom is equipped with world class features that are aimed to take care of all automotive needs of our evolving customers and thus establishing a world class car ownership experience. This is the 10th outlet we have inaugurated this year and continue to have the densest network in the country. Our bullishness is also echoed by our dealer partners, who are also investing into making such world-class facilities, and creating benchmarks in modern luxury.”
The showroom area is spread over an area of 6000 square feet and the Auto hangar has a seven-car display for its customers. Apart from this, other facilities available at the Auto Hangar are Mercedes Café, valet parking, exclusive customer lounge, zone for accessories and collections and an AMG display area. Mohan Mariwala said, “Our association with the Three Pointed Star is more than a decade old and we are delighted to take this association further with the inauguration of this world class showroom. This new Mercedes-Benz showroom is in the heart of the city and will enable us to successfully cater to our growing customer base. We look forward to being a part of the growth story of Mercedes-Benz in India. We aim to provide an unparalleled buying and ownership experience to our customers and are confident of fascinating them with the brand.”
