Fiat India is ready to re-launch Fiat 500 in the Indian market. It intends to re-introduce the model to compete strongly with Volkswagen Beetle that has been quite a successful small car in the premium segment. Presently, Volkswagen Beetle still has an upper hand for all those wanting to experience super-luxury and yet want the convenience of driving a small car in the Indian urban driving conditions.
So fat Fiat India has sold only 65 units of Fiat 500 in the country since it was first launched in 2008. On the other hand, Volkswagen Beetle has already sold over 300 units even though it was launched in November 2009. “Retro cars with distinctive looks are a big hit and that’s what we would capture in our new campaign to be rolled out in a few months,” said Fiat spokesperson.
The new Fiat 500 will come in new variants and will have option of customisation as well. Currently, Fiat 500 costs around Rs. 14.82 lakh as compared to Volksagen Beetle priced at Rs. 20.45 lakh. Fiat has not revealed the new prices or detailed specifications of the new model coming to India.
