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MG Motors reveals its India plans

MG Motors reveals its India plans
CarTrade Editorial Team CarTrade Editorial Team Monday 19 March 2018, 19:24 PM

MG Motor India today announced its business plans for the Indian market at a press conference in Delhi.

The British carmaker intends to enter the Indian car market with a high degree of localisation. The Halol plant was previously owned by General Motors India. The MG Motor's parent company SAIC purchased the facility last year. The Halol plant will have facilities for a new press shop and will undergo modification of the current assembly lines and other facilities, claims the carmaker. The 80 per cent of localization right from the start aimed by MG Motors will help the carmaker with competitive pricing in a cut-throat market like ours. MG Motors also plans to roll out a new product for the Indian market every year. It will be spearheaded by a crossover/SUV slated to be introduced in the second quarter of 2019 (sometime between June and August next year).

Meanwhile, the carmaker will also hold Dealer Road Shows to lure-in prospective dealerships in the country. The roadshow will be to be conducted in Mumbai on 28 March, in Delhi on 6 April, and in Bengaluru on 16 April. MG Motor India is also actively considering offering new energy vehicles and is keenly looking to work with all stakeholders involved to implement the technology commercially. Apart from that, the SAIC owned carmaker aims to have a greater gender diversity in its employees. Currently, the female employees already account for 22 per cent of the company’s total workforce which is planned to increase up to 35 per cent. Part of the plan also includes setting up over 300 touch points across the country over the next few years for increased customer satisfaction.

Rajeev Chaba, president and managing director, MG Motor India, commenting on the company’s plans for the market, said, “The MG brand seeks to embrace the incredible technology of the future while cherishing its great British heritage. We are moving forward swiftly on our India strategy and building a strong organization to embrace the future. Our aim is to provide vehicles that will be new-age and very contemporary, with a premium image and great value.”

 

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