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Mercedes-Benz inaugurates two world-class outlets as part of 'Go to Customer' strategy

Mercedes-Benz inaugurates two world-class outlets as part of 'Go to Customer' strategy
Nikhil Puthran Nikhil Puthran Friday 09 December 2016, 17:55 PM

The country popular luxury carmaker, Mercedes-Benz as part of its strategic network expansion strategy has inaugurated two world-class facilities spread from North East to the West of India- Axom Motors, Guwahati and Benchmark Cars, Ahmedabad. Axom Motors is the first and the largest 3S luxury car destination in the India’s North East region. It is located on the national highway at NH 37, Sarusajai, Guwahati – 781040. As for Benchmark Cars in Ahmedabad, it is located at Survey No. 390, 353P, Near Ambli BRTS Bus Stand, Ambli, District – Ahmedabad.

Set up at a cost of Rs 4 crores, the Guwahati facility is spread across an area of 36,000 sq ft. with facilities like sales, service and spares. The 3S luxury car dealership gets six service bays for repairs and maintenance. The Ahmedabad facility is set up at a cost of Rs 12.70 crore and is spread across an area of 54,852 sq. ft. Along with 25 PMGR (periodic maintenance general repair) bays and spare part sales, this facility also has 9 exclusive body paint bays and can service up to 42 cars on a daily basis.  

Speaking about the facilities, Roland Folger, MD & CEO Mercedes-Benz India, said “We are delighted to achieve yet another milestone in our India growth story with the inauguration of two spectacular Mercedes-Benz facilities located across the country from North East to West, on the same day. Mercedes-Benz strives to move closer to its customers by pursuing our ‘Go to Customer’ strategy. In order to win the hearts and minds of our customers, it is utmost vital for not only having the strongest network but also providing incessant and innovative service excellence.”

With the fresh addition on new outlets, Mercedes-Benz further strengthens its footing in India with 88 outlets across 41 cities. Moreover, with a series of cars being launched in the country and more service units, the brand has well placed itself a cut above the rest of the luxury automakers in the country.

 

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