BMW, the German auto marque, seems all set to start off new innings in the Indian auto market by connecting smartly with the pulse of the Indian buyers. The God of Indian cricket, Sachin Tendulkar, has reportedly been approached by the car maker to be its new brand ambassador; the agreement is likely to be signed before the launch of the all-new 2012 BMW F30 3-Series sedan on 27th July 2012. According to sources, the master blaster will supposedly hand over the keys of the new sedan to the first 100 customers in commemoration of his grand achievement of hitting 100 centuries in international cricket.
Endorsing world class brands is nothing new for Sachin, who has been the ambassador for several FMCG, auto, apparel, and electronics brands. The connoisseur of cars endorsed Fiat and TVS as well; Fiat Palio S10 was introduced with the signature of the master blaster sparkling on its bonnet. It's well-known that cars happen to be the second love of Sachin, next to cricket. He is the proud owner of BMW M5 and X5, in addition to a long list of other high-end models. Anjali Tendulkar, the better half of Sachin, owns an E90 3-series.
One of the leaders of the Indian luxury car segment, BMW, has chosen Sachin as its brand ambassador, who is the undisputed king of international cricket. The coming together of two stalwarts is sure to capture everyone’s heart. The proud BMW is resorting to celebrity-aided promotions for the first time in its history. It seems that the auto maker, who has always relied on its cars to be speaking loud for themselves, does not want to take any marketing risks this time given the stiff competition in the luxury segment. The big time rivals of BMW, namely Audi and Mercedes-Benz, have already sought star power to endorse their brands. And now, expectations are running high that Sachin's name would do well to the brand image of BMW.
