Maruti Suzuki launched its premium line of Nexa dealer network back in July 2015. Since then, this bold initiative has been doing well and has now reached a considerable milestone with the launch of the 100th Nexa outlet.
The 100th showroom, ‘NEXA Thane (South)’ is in Thane city, just outside Mumbai. Moving along, Maruti Suzuki plans to expand the number of Nexa outlets to 250 by next year. Through these outlets the brand will be able to reach out to a broader range of customers for their premium range of vehicles.
Maruti Suzuki plans to sell 2 million vehicles annually by 2020 and Nexa is one of their major initiatives in achieving this bold target. Currently, the brand sells the S-Cross crossover and the Baleno hatchback through Nexa with over 45,000 units of these models being sold up till now.
