Mahindra & Mahindra (M&M), the leading utility vehicle maker in the Indian auto industry, has introduced an Executive version of its Verito sedan at a price of around Rs. 7.7 lakhs (ex-showroom, Delhi). Reportedly, the newly launched model happens to be a premium offering, which is expected to redefine the heights of performance with utter comfort at an affordable price.
At the launch ceremony, the Chief Executive Officer of M&M's Automotive Division, Pravin Shah was quoted as saying, “The features of the Verito Executive edition have been carefully chosen to meet the increasing customer demand and aspiration for a stylish sedan. This will clearly take the Verito to the next level in terms of style, premiumness, convenience and comfort.”
The new model of Verito is laden with a large chunk of features and advancements, which will target professionals, corporate executives and businessmen. Features like advanced touch screen navigation system, infotainment system with integrated Bluetooth compatibility, alloy wheels, body decals and an exclusive badge of Executive edition are offered with the recently introduced model.
Reportedly, the auto maker has launched its new model in Pearl White colour, featuring Italian leather seat upholstery at the interiors. The interiors of the model are also provided with a leather-covered steering wheel with matching door inserts.
He further added, “The New Look Verito already offers class-leading space and comfort, excellent mileage, a high performance engine, and a solid build quality which handles Indian roads effortlessly. With the launch of the Executive edition in the New Year, customers can now opt for an even more premium offering at a very sensible price.”
Industry experts believe that all these advancements will add to the pros of Verito, which will eventually turn the tides in M&M’s favour in sedan segment.
