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International car-care brand Diamondbrite enters India

International car-care brand Diamondbrite enters India
Diamondbrite (Sponsored) Diamondbrite (Sponsored) Monday 22 May 2017, 15:19 PM

Auto n Care VS Pvt Ltd – A division of Glass Polish India Ltd formally announced their collaboration with Jewelultra Ltd UK as the exclusive India distributors for their Diamondbrite Car Care products along with Jewelultra Chemicals. Auto n Care VS Pvt Ltd is a subsidiary of Glass Polish India Ltd, which is part of an international network of specialist glass repair companies. Founded in 2000 by Aashish Gadkari, with the aim of providing efficient value added services along with windshield scratch solutions, Auto n Care is not just a pioneer in windshield care and car detailing, but also the most preferred company in India as well on a multinational level.

“Car detailing covers two aspects – interior enrichment and surface refinement. With our range of Diamondbrite products, we will be catering to both the interior and exterior car care needs of Indian consumers,” said Aashish Gadkari, executive director of Glass Polish India Ltd.

The Diamondbrite treatment is applied by trained technicians to ensure maximum results for the car owners. The exterior treatment protects gloss for a longer period of time, keeping the cars shining during their lifetime. Once applied, these products protect the paint from damage that can be caused by sunlight, acid rain, fallout from factories and even gives initial protection against bird droppings, the last one being a prime concern for car owners in metro cities. These Paint Protection Systems will be made available to all showrooms by Glass Polish India Ltd soon. Similarly, two wheeler kits are also coming soon to cater to the two wheeler market.

Since car buying trends in India lean towards premium options, it is but natural for car owners to be particular about the look and feel of the car. “This is the right time for these types of specialised products in India and Glass Polish India Ltd’s contribution towards automobile value added service is admirable,” said Adil Jal Darukhanawala, a veteran industry expert.

Neil Simmonds, global export sales manager, Jewelultra Ltd said, “By working together with Glass Polish India Ltd, we are confident that we’ll have a winning combination to cater to the Indian market with our high-quality products and excellent customer service systems along with Glass Polish India Ltd’s years of experience in car detailing industry and strong dealer network and service delivery capabilities.”

“We already have an excellent track record for our service delivery capabilities and customer service systems. Now through this global partnership, it will further strengthen in the future,” said Nitin Deshmukh, President, Glass Polish India Ltd.

Speaking about the growth in the car detailing industry, Krishna Murthy, CEO, Glass Polish India Ltd. Said, “The car detailing industry in India has grown multi-fold in the last couple of years and is still growing at a decent rate because the Indian car owner today is very particular about the exterior looks and interior ambience of the car. And that’s where our Diamondbrite range of products will meet their needs.”


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