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Hyundai undertakes digital campaign for football fans in India

Hyundai undertakes digital campaign for football fans in India
Nikhil Puthran Nikhil Puthran Friday 15 June 2018, 16:43 PM

As the football fever grips the world, Hyundai Motors India has announced a digital campaign called #SaveMyGame for all football fans in the country. The Hyundai campaign went live yesterday and will be running till 15 July 2018 where football fans can ‘Save Their Game’ by giving a missed call on a special Hyundai Football Fan Helpline number 36682255) and also create an entertaining experience for their interruption (like a family member or a friend). Since last two decades, FIFA World Cup has been one of the biggest sporting event that unites millions of fans.

The nominated family member or friend of the ‘Save My Game’ lucky winner will be invited by Hyundai Motor India and engage them in exciting activities such as interactions with well-known radio jockeys, TV stars or will be offered e-vouchers which can be used to avail a movie ticket, spa, dine out, or test drive of a Hyundai model during the selected match timing. More than 100 Fan Helpline dialers will get a chance to ‘Save Their Game’ on each match day. The Helpline number will be active from 9:30 AM to 2:30 PM on all match days.

Speaking on the occasion, Puneet Anand, Sr. General Manager and Group Head - Marketing, Hyundai Motor India Ltd. said, “Hyundai has a long-standing history in football as a proud Automobile official Partner of FIFA since 1999. Football is not just a sport, it’s an emotion full of passion and joy. As a Dynamic and Modern Premium Brand Automotive Brand, Hyundai has always connected with youth and sport enthusiasts globally. The upcoming 2018 FIFA World Cup is a big moment for all football fans in India and across the world. We are committed to supporting football by providing fans with unique and enjoyable experiences in the same way as we are committed to caring for our customers by ensuring special and rewarding Hyundai Ownership Experiences. We are confident that #SaveMyGame will strike an instant chord with both the fans and their friends and family by adding ‘Brilliant Moments’ to their lives and helping us become lifetime partners in automobile and beyond.”

Additionally, Hyundai will also be creating exciting Hyundai-FIFA ‘Home Dug Out’ experiences for 15 lucky football fans across India at their homes. These home dug out zones will feature live screening from the 2018 FIFA World Cup along with exciting Hyundai and FIFA merchandize, cheering kit and more. To further enhance the overall experience, Hyundai will encourage the football fans to ‘Guess The Winner’ from the quarter finals to the finals. Lucky winners in the guessing contest will stand a chance to win exciting prices in form of smart TVs and smart speakers.

 

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