Hyundai Motor Company is a division of the Hyundai KIA Automotive Group and at present India's second largest automaker. Hyundai has won over its clients by its comfort and class of style being its priority. Hyundai has been in the news for its explicit manufacturing and safety concerns. Recently, Insurance Institute for Highway Safety (IIHS) awarded the redesigned and redefined Elantra with “top safety pick” title.
Elantra followed the footprints of Hyundai Equus in terms of control and stability. It has assured the safest ride by averting untoward incidents through disc brakes for each wheel and anti-lock braking system. Elantra cooperates even with the basic Indian requirements by being one of the most fuel efficient cars till date. Elantra falls under the head of compact cars and has been in production since 1990. Some of the discontinued models of Elantra are Hyundai Elantra GLS, Hyundai Elantra GLS (Leather), Hyundai Elantra GT, Hyundai Elantra GT Decontent.
2011 has seen the launch of Verna Fluidic by Hyundai which represents a style and look that literally defines luxury and power. Safety has a new meaning with the launch of Fluidic where technology and sleekness are in their best form. The contour speaks every bit of what is its Unique Selling Point. The blending of natural shades with fresh and vibrant display intensifies the excitement of having it and the penchant for its superb control is forever accelerating. There are various versions being launched namely Fluidic 1.4, Fluidic SX, Fluidic SX (O) and Fluidic AT.
Focussing on the performance report, the country’s second largest car maker has reported a 1.48 per cent decline in net sales. Hyundai Motor India Ltd sold 49,667 units in July 2011 compared to 50,411 units sold in the July 2010. In the domestic market, the company’s sales decreased 11 percent to 25,642 units from 28,811 units in same month last year.
In view of the latest competition, Hyundai seems to be the ace contender. In small cars, Hyundai i10 has changed the game and its counterpart, sporty little A-Star needs that extra to survive the biggie. The i10 is greatly assembled and comes with two engine options. The comfort zone is also satisfying. The rear passengers have more space in i10 than in A-Star. Hyundai Santro Xing which caters the same class customers has also performed fairly well.
In January 2011 the cars rates of Hyundai were hiked in order to strike a balance with the high input costs. The high cost luxury cars from Hyundai like Accent, Tucson, and Verna have been capable of inducing themselves in the market and creating a mark for the brand.
The company plans to increase its rural marketing network and source more of its components locally. A growth in the auto market is higher than that seen in the 40 major cities in India. Hyundai India has its priority now being shifted to cater to the rising demand in domestic markets. It also intends to penetrate deeper into the Indian market by expanding its network of dealerships. Thus, Hyundai has a consumer centric approach and deserves to earn success in future.
