Brio Sedan is one of the best selling cars from Honda and it managed to attract a good number of buyers even at a time when other car makers felt the global economic slowdown and struggled to increase their sales figure. The Brio diesel Sedan with Honda's new 'Earth Dreams' technology is likely to be launched in India and Thailand by August 2013. Apart from some major technical changes in the new Brio it would also come with a new name.
“In India, the Honda Amaze will be available with a petrol engine and a newly developed diesel engine. It will be positioned in the entry-level sedan segment for the Indian market,” the company said in a statement. It further stated, “These models will be introduced to the market at affordable prices realised by increasing cost competitiveness through local sourcing and production.”
Apart from the new name, the Brio sedan is also expected to deliver an excellent mileage of 24 kmpl. It is also said that this mileage would be due to the lightweight diesel engine that has Aluminium construction.
If this rumour of excellent fuel economy is to be believed, the already high sales of Brio would further increase as people now give great emphasis to fuel economy in selecting their dream car. Due to increase in fuel prices, the auto industry suffered this year and is left with a large number of vehicles piled up in inventory. Therefore, car makers are now coming up with either diesel vehicles or petrol vehicles with high fuel economy. Honda too would be joining the brigade with the sedan based on the Brio which would also mark its entry in the diesel segment. The company has not released any technical specifications so far and even the date of its launch is still being speculated. However, the all new Amaze, if priced properly, may become the best selling Honda car of 2013.
The auto makers now look beyond metropolitan cities to increase their sales and are moving to tier-2 cities and even rural areas. Maruti Suzuki is already eyeing to take its all new Alto 800 to cities other than metros. Following the same strategy, Honda too may take its all new Brio diesel to rural areas to lure buyers and increase its sales figures. As of now car lovers are just expecting 'Amaze' to leave them amazed.
