Honda Motorcycle and Scooter India (HMSI) is quite involved in promoting road safety by teaming up with Delhi Police at the 33rd Indian International Trade Fair 2013 (IIFT) that has already commenced from 14th November 2013. This Trade Fair will last till 27th November 2013 and is currently being held at the Pragati Maidan, New Delhi. Notably, such key initiatives taken by any auto company not only ensures involvement in dispensing social responsibilities. In addition, it also goes a long way to build on a unique relationship with customers who become a part of such initiatives. Overall, it helps in building on brand value of the auto company in the market.
HMSI understands chores of such involvements and hence, has always led with examples. At the fair, the auto company is promoting people to understand the importance of road safety and risks while driving though various activities. Such activities are geared more towards making people across various age groups to realise safe driving skills for themselves and their families. The noble goal, here is to impart education on safe travelling and traffic dangers though interactive games, activities and even role playing. Both, young and teenage visitors stand a chance to gain insights into safe travelling from experienced personnels. Furthermore, adults also have a chance to know about the correct riding posture on displayed vehicles. Slow riding contests are the main attraction of such events. What more can someone desire for they also get guidance of Delhi Police along with experts.
This trade has on display Honda’s CRF-50 at the pavilion along with a protected road environment to offer hands on experience to children falling in the age group of 9-12 years. Those who are above 16 years of age will get to see over 100 possible road hazards. The important thing to notice here is that HSMI also seek indulgence from parents along with their kids with a vow on driving safely and always following traffic rules and regulations.
This recent development has shown the kind of popularity Honda has been gaining in the country. Not only its car making division but the bike making unit also has made considerable progress in the country. Honda has worked really hard after the ending of its partnership with Hero MotoCorp. Experts feel that HMSI's association with events in the country is going to further add to the brand's popularity.
